History of the
. In 1976, Pro Arts Inc., pitched the idea of a poster of Fawcett to her agent, and a photo shoot was arranged with photographer Bruce McBroom, who was hired by the poster company. According to friend Nels Van Patten, Fawcett styled her own hair and did her make-up without the aid of a mirror. Her blonde highlights were further heightened by a squeeze of lemon juice. From 40 rolls of film, Farrah herself selected her six favorite pictures, eventually narrowing her choice to the one that made her famous. The resulting poster, of Farrah in a one-piece red bathing suit, was a best-seller; sales estimates ranged from over 5 million to 8 million to as high as 12 million copies. Fawcett, generally acknowledged as a shrewd businesswoman, retained ownership of the image and made millions of dollars on sales of the poster alone.