, or happy face, is a stylized representation of a smiling human face. It is commonly represented as a yellow circle with two black dots representing eyes and a black arc representing the mouth. “Smiley” is also sometimes used as a generic term for any emoticon.
In 1972, Franklin Loufrani introduced the happy face to a European audience, giving it the name "Smiley". On January 1 the 'take the time to smiley' promotion was launched in the French newspaper 'France Soir'. The Smiley logo was used to highlight all good news so people could choose to read positive and uplifting articles.
The graphic was popularized in the early 1970s by Philadelphia brothers Bernard and Murray Spain, who seized upon it in September 1970 in a campaign to sell novelty items. The two produced buttons as well as coffee mugs, t-shirts, bumper stickers and many other items emblazoned with the symbol and the phrase "Have a happy day" which mutated into "have a nice day". Working with New York button manufacturer NG Slater, some 50 million happy face badges were produced by 1972.